CLIENT
ROLE
Director/Designer
BAE Systems Trade Show
Problem
Create a video loop for a trade show that highlights the range of defense products that BAE offers.
Solution
Emphasis has been placed on targeting and satellite communication. A series of scenes show the interconnectedness of the system where artillery, air and naval power are all communicating simultaneously. The animation technique employed real tangible elements and graphics in silhouette. The idea is to limit the identification of specific equipment and show the communication primarily.
Results
The animation was an attention-getter at the show. Passers-by who watched the video were greeted by the sales team to discuss details of the system.