CLIENT


ROLE
Director/Designer

BAE Systems Trade Show

Problem

Create a video loop for a trade show that highlights the range of defense products that BAE offers.

Solution

Emphasis has been placed on targeting and satellite communication. A series of scenes show the interconnectedness of the system where artillery, air and naval power are all communicating simultaneously. The animation technique employed real tangible elements and graphics in silhouette. The idea is to limit the identification of specific equipment and show the communication primarily.

Results

The animation was an attention-getter at the show. Passers-by who watched the video were greeted by the sales team to discuss details of the system.