CLIENT

ROLE
Executive Creative Director
Director
Designer

Coca-Cola “Animation Celebration”

Problem

Create an attraction based on the many characters and techniques seen over the years in Coca-Cola marketing, to be screened on an ongoing basis at the World of Coca-Cola.

Solution

Accessing the archives and finding the hidden treasures, a short film was created in three chapters – The Characters, The Styles, and of course the lovable Polar Bears. The film runs 6 minutes long and plays throughout the day in a closed theater that seats 80.

Results

In addition to the smiles and laughs that are seen and heard, the film serves as a great way for visitors at the WOCC to take a few minutes to rest their feet and sit down. After a still active run of more than 8 years, the film plays unchanged every day.