CLIENT

ROLE

Director/Designer

DaVinci “Hand of the Genius”

Problem

Promote the coming of a world-renown collection of DaVinci documents, drawings, and paintings to the High Museum of Art.

Solution

Showing only details of the human body, we show DaVinci’s hand as the architect of natural elements, as if his hand rules the world around us with his understanding and control of worldly phenomena.

Results

It’s hard to measure the effect of the animation on the attendance, but the public came out in droves to see this event. We like to think the magical power of the sequence propelled interest and thus attendance.