Verifone Global Bay Product Launch


Executive Creative Director


Create an explanatory video that highlights the features of this new customer service retail tablet platform. This will be played as the CEO takes the stage at the conference where the product is launched.


Use computer animation to show the robust functionality, but do it in a playful way that will set the tone and delight the audience. Relatively complicated to explain, computer animation allowed us to carefully animate the precise actions and features of the device tied to relevant use cases like online catalog shopping for direct fulfillment in a virtual store, tap to pay, look book selection at an apparel store, chip and pin technology.


The animation made it easy for the CEO to explain a new technology which is now, three years later, finally becoming pervasive. The video also helped the shareholders and employees to gain immediate acceptance of the concepts contained in the platform.