CLIENT
ROLE
Executive Creative Director
Designer
Halogen “graphics package”
Problem
Conceive a TV graphics package for a millennial audience that does not value television over personal experience.
Solution
On-air, the network is inextricably linked to the website, social platforms, and cause awareness. The idea that we can build a better world through participation and communication is key to understanding the graphics platform.
Results
TV numbers grew as word spread in online media. This effort proved that TV is just one component of communicating with and connecting with this younger audience.