CLIENT

ROLE

Executive Creative Director
Designer

PAC12 – Network ID

Problem

Differentiate the PAC12 as a power to be reckoned with. The SEC and BIG 10 are great, but PAC12 is now an on-air force to be reckoned with.

Solution

Evoking the imagery that happens ‘between the lines’, the visuals resolve to an iconic representation of the Pacific Conference where the mountains meet the ocean.

Results

Hey this one went nowhere, but it was fun to fantasize about the PAC12 as they embarked on their first foray into network TV.