Subway – My Sub My Way
This campaign was so successful it was pulled off the Indiana market in 30 days. Built to attract attention to the deep menu offered by Subway, the site pitted the Head Coaches of Purdue and Indiana U in a war of wills. What does your Subway sandwich say about you? The results are funny and the interaction was buzzworthy. This college town jumped on the opportunity to share and save.
ROLE
Executive Creative Director
Designer
Subway – My Sub My Way
This campaign was so successful it was pulled off the Indiana market in 30 days. Built to attract attention to the deep menu offered by Subway, the site pitted the Head Coaches of Purdue and Indiana U in a war of wills. What does your Subway sandwich say about you? The results are funny and the interaction was buzzworthy. This college town jumped on the opportunity to share and save.
ROLE
Executive Creative Director
Designer
