Weather.com Relaunch

CLIENT

ROLE
Executive Creative Director

Problem

Create a video to clearly communicate the new personalized features of the weather.com website. These include learned behaviors, customizable content placement, and social connectivity.

Solution

Using the visual concept of connectivity, we demonstrate how the website is up close and personal with call-outs to local, social, and relevant demos. The visual style suggests a sense of community and connectivity.

Results

Weather.com is the most visited website in the world. The dramatic lofty expectations of this redesigned website were ultimately not realized, but the measurable results were an impressive lift in visits and dwell on the site.