Art Institute “Magritte” Interactive Window

CLIENT

ROLE
Executive Creative Director

Overview

The AT&T Chicago flagship honored the Art Institute’s opening of the largest single collection of Magritte’s artwork in the world by activating an interactive, and surreal demonstration of his style and influence. The window is filled with fiber clouds, umbrellas, and electric lights. Passers-by are invited to tweet to a specific address to initiate a thunderstorm of lightning and sound.