CLIENT

ROLE
Executive Creative Director
Designer

AT&T Michigan Avenue Flagship Experience

Problem

Introduce a new look for summer on the digital displays throughout the store.

Solution

AT&T essentially sells freedom, freedom through mobility. Here it is visualized as people expressing themselves in a personal fashion – whether it is through travel, music, exercise, or in the act of sharing. The walls were brought to life with fun, exhilarating reminders that summer is the time for getting together with friends to share lives, discover new things, and do your thing.

Solution

The color palette changed dramatically just as the weather broke in Chicago, welcoming the first days of sunny weather, coinciding with the changing, uplifting mood.