CLIENT

ROLE
Executive Creative Director
Designer

Centennial Wireless “Eco Program”

Problem

Create a spot to raise awareness of the need to reuse, recycle and donate unwanted telecom devices.

Solution

Using a typographic system of growing letterforms, we take viewers on a journey through the green

Solution

a planet made healthier through more conscious decisions about handling of electronic waste.

Results

This spot took a step forward in changing the perception of a telecom company to an entity that cares about our future environment.