CLIENT
ROLE
Executive Creative Director
Designer
Discovery Home “Upscale”
Problem
Visualize a graphics package for the introduction of Discovery Home that focuses on established homeowners that seek DIY programming to help them build out their dream home.
Solution
The introduction of Discovery Home was an exercise in understanding the desired demo. This version uses sophisticated colors and themes associated with a high-quality standard and a desire to be ‘the best we can be’. The organic shapes and luscious composites speak to the refined culture of a dream home mentality.
Results
Focus groups liked the look of things, but identified more closely with a younger demographic. This direction was then abandoned in favor of first-time homeowners.