Grandpa’s Workshop

CLIENT

ROLE
Executive Creative Director
Writer
Director

Problem

Create an episodic story that addresses the growing Hispanic demographic, a following that is family-centered and upwardly mobile.

Solution

Enter the Garcia’s – an extended family with three children and the grandparents living at home. The kids are adopting some typical modern modes of living, and the older generation holds tradition firmly as a family value. In this episode, Grandpa’s love of woodworking is linked to the kids adoption of mobile technology. It all comes together around Zoe, the youngest, and her birthday.

Results

The Garcias resonates with Hispanic as well as typical American demographics. This all-inclusive approach breeds acceptance and a broader way of thinking about our customers, their traditions and needs.