AT&T Michigan Avenue Flagship Display “My Chicago”

CLIENT

ROLE
Executive Creative Director

Problem

Create an integrated campaign to support the notion that giving a gift card is the perfect solution, allowing the recipient to choose the gift they want the most.

Solution

We created the tagline “A Million Options”, pointing out that within categories such as sports gear, games, and even groceries that there are literally endless uses for a gift card. We promoted the concept for a general audience and then customized the package for the holiday season. Computer animation became the perfect vehicle to communicate endless possibilities.

Results

The project carried through to subsequent years, pushing gift card sales to new highs.