CLIENT


ROLE
Designer

New York Film Festival Local Version

Problem

Offer an alternative to the main promotion to invite people to the festival once they have arrived in NY. The local version is intended to play on screens at the festival.

Solution

Using local architecture and landmarks as a graphical background structure, the camera explores NY in black and white. Color is injected into the typography to address the specifics of the show program.

Results

The festival is well attended, and this smaller, more local approach at the show offered specific show times and relevant details of the program. This design was provided to the show board as a spec design.