CLIENT
ROLE
Designer
New York Film Festival Local Version
Problem
Offer an alternative to the main promotion to invite people to the festival once they have arrived in NY. The local version is intended to play on screens at the festival.
Solution
Using local architecture and landmarks as a graphical background structure, the camera explores NY in black and white. Color is injected into the typography to address the specifics of the show program.
Results
The festival is well attended, and this smaller, more local approach at the show offered specific show times and relevant details of the program. This design was provided to the show board as a spec design.