SkyCaddie

CLIENT

ROLE
Executive Creative Director

Problem

SkyCaddie, a rangefinder for low handicap golfers, is accurate but expensive.

Solution

Point out the high level of accuracy achieved by pro golfers like Brandt Snedeker and Natalie Gulpis. Position the product as your personal caddie, whose pinpoint guidance can be the difference between contending and winning. A stroke or two can make a real difference, SkyCaddie delivers for high-achieving golfers.

Results

The satellite accuracy proved to be the differentiator that sold many golfers on this product over a laser device or an app. Success was achieved primarily with country club and avid golfers.