CLIENT

ROLE
Executive Creative Director
Designer

Treehugger “Hip, Not Hippie”

Problem

Integrate Discovery’s acquisition of Treehugger into their family of entertainment

Solution

Treehugger was acquired to gain a larger online footprint of millennials online. The spot leverages the online experience, and creates a parallel between its core online communities and Discovery programming. Fast-paced and ‘pop’, we harness fun to tell the story.

Results

Treehugger began to cross-pollinate with Discovery, firstly through banner ads on the website, beginning the thorough transition and integration into the Discovery web presence.