CLIENT
ROLE
Executive Creative Director
Designer
Verizon Droid Does
Problem
Verizon wants to compete with phones that are app-savvy. Show that this model is a machine for automating your mobile life.
Solution
The robot arm symbolizes how things happen effortlessly, assembling a world of apps for you to choose and use at will. This functionality is front and center for the Droid.
Results
With this product and others, Verizon secured its place in the competitive mobility marketplace. And the Droid did pretty well.