CLIENT


ROLE
Executive Creative Director
Designer

Verizon Droid Does

Problem

Verizon wants to compete with phones that are app-savvy. Show that this model is a machine for automating your mobile life.

Solution

The robot arm symbolizes how things happen effortlessly, assembling a world of apps for you to choose and use at will. This functionality is front and center for the Droid.

Results

With this product and others, Verizon secured its place in the competitive mobility marketplace. And the Droid did pretty well.