CLIENT

ROLE
Director/Designer

Gospel Music Channel

Problem

Create a graphics package for this TV network that is inclusive of a broad demographic, even those who don’t tune in for the faith-based programming.

Solution

The package adopted the slogan “It’s All Gospel”, meaning that within the music industry, all genres are represented in gospel songwriting including Country, Blues, Rock, R&B, and of course Gospel. The imagery includes faces of people from all walks and presents them in a kaleidoscopic convergence of thought around a single idea – gospel music.

Results

The initial launch brought a bundling audience of 35 million people in the first three years, prompting the network to expand into original programming and further developing their following.