CLIENT

ROLE
Executive Creative Director
Designer

Discovery Home “First Time Homeowners”

Problem

Visualize a graphics package for the introduction of Discovery Home that focuses on first-time homeowners and apartment dwellers with a penchant to ‘do it yourself’ as much as possible.

Solution

This look favors a more ‘Crate and Barrel’ style. Brighter colors, snappier movement, and younger people populate this montage where details are hipper, funkier and more ‘personal’. Emphasis is placed on creating empowerment, the feeling that we can do it, and do it our way.

Results

This approach won the day with focus groups and became the basis for a full-fledged graphics campaign to support the new channel.