CLIENT

ROLE
Executive Creative Director
Writer
Designer

AT&T Holiday Campaign

Problem

Create a campaign that identifies AT&T as the destination for gifts for every member of the family. Break down perception so that consumers open their eyes to this solution.

Solution

We take consumers on a journey throughout the world of fantasy. People from all walks of life, gifts in hand, travel to a place created in the minds of children, where they participate in a grand exchange of gifts. Constructed in low-tech fashion, this world of cardboard and hand-made details was extended to all aspects of the store design.

Results

This project, loved by the executive team, was killed at the eleventh hour due to the acquisition of DIRECTV. The brief was completely altered as a result.